MCN Strategies
Global Strategy- uses the same product and marketing strategy worldwide.
example: Coke has the same ingrediants and the same bottle in all the countries that it is sold in.
Multinational Strategy- treats each country market differently
example: McDonald's has to make their fries different in India becasue they can't eat beef
example: Coke has the same ingrediants and the same bottle in all the countries that it is sold in.
Multinational Strategy- treats each country market differently
example: McDonald's has to make their fries different in India becasue they can't eat beef
3 Global Market Entry Modes
Licensing- selling the right to use some intangiable property for a fee or royalty.
example: Addias
Frandchising- the right to use a company name or business process in a specific way
example: McDonald's in Germany
Joint Venture- is an agreement between two or more companies to share a business project.
example: Japanese an U.S automobile manufacturers
example: Addias
Frandchising- the right to use a company name or business process in a specific way
example: McDonald's in Germany
Joint Venture- is an agreement between two or more companies to share a business project.
example: Japanese an U.S automobile manufacturers